Design Strategist, Researcher
Car Design Research
Sept 2019 - Present
Strategy and research consultancy to automotive, mobility and technology companies.
Assisted in research analysis (expert interview) and generation of a multi-brand design strategy for a global automotive group,
Assisted in research and writing of report on young European consumers for an Asian automotive brand,
Co-authoring regular design and technology trend reports, informed by trade shows, expert interview and secondary research for automotive OEM design groups, tiered manufacturing suppliers.
Research Teaching Associate Falmouth University
Sept 2018 - Present
Teaching within the School of Architecture, Design and Interiors (SADI), I deliver seminars, workshops and tutorials influenced by my academic research and consultancy work. I work closely with final year students, advising on gradutation projects and helping them plan their next steps. I contribute to SADI’s product planning and future growth strategy.
South West Creative Technology Network
April 2019 - March 2020
I explored the impact of automation technologies on craft production models. I proposed that automated platforms could extend the capabilities of ‘craft’ whilst also making it more accessible by addressing some of the barriers to participation in the traditional workshop-centric model of craft production. Research shared through journal publication and conference submission.
Aldworth James & Bond
March 2016 - Nov 2016
Working across architectural and interior design teams to generate concepts and develop for manufacture. I liased with internal design teams, external clients and shop floor production teams.
June 2015 - March 2016
Industrial design and engineering house, consulting to an international clientele. Specialising in consumer, industrial, clean tech and medical.
Doctoral Research (PhD)
Sept 2018 - Sept 2021
I am a design strategist and academic. I consult on creative strategy and design research for automotive and mobility brands. A graduate of the Royal College of Art, my PhD applies computational methods to automotive practice. I teach in the School of Architecture, Design and Interiors at Falmouth University.